Why Less Can Be More Fitness culture glorifies maximum effort. Every day is a training day. Every meal is optimised. Every hour of the week is structured. This ethos works brilliantly for competitive athletes and people whose primary purpose is performance. For the majority of people β€” those with jobs, families, social lives, and fluctuating motivation β€” it is a recipe for burnout, guilt, and eventually abandonment. The minimum effective dose (MED) concept, popularised by Tim Ferriss but grounded in legitimate pharmacological and sports science, asks a different question: what is the small…